Issue:

A top-12 pharmaceutical company sought to:

• Determine similarities and differences between Hispanics and non-Hispanic Caucasians with respect to medication adherence and persistence.
• Identify drivers of adherence and persistence for two key product categories, diabetes and depression; and
• Characterize adherent and non-adherent Hispanics.

Approach:

Blackstone conducted 800 surveys (English and Spanish) among consumers using a multi-source sampling methodology.

• Blackstone deployed field-based recruiting to ensure that less acculturated and lower socioeconomic status Hispanics were included.

Our team of advanced analytics experts then employed various analytical techniques, including:

• Uncovered consumer language regarding the product.
• Latent class segmentation.
• Logistical regression; and
• Principle components analysis.