CORPORATE CIVIC ENGAGEMENT MONITOR

CCE is a syndicated tracking study that details consumer expectations regarding COVID-19 and Social Justice response. Get insight on how the events of the day are likely to impact your brand.

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Methodology

  • Quarterly, qualitative, quantitative study
  • Qualitative in-depth interviews and/or focus groups
  • Quantitative US stratified representative sample
  • 2,000 respondents per quarter
  • Special interest studies are available such as Hispanic, African American and generations deep dives.
  • To request a custom deep dive, select LEARN MORE
  • Current brands covered(see below). Request a brand to be added.
  • To request a brand be added, select LEARN MORE.

what the study covers

  • Specific roles companies and brands are expected to play in COVID recovery (rule enforcement etc.)
  • Expected roles in protecting customers and employees.
  • Specific expectations of your company/brand as it relates to Social Justice and community involvement?
  • Perceptions of performance on expectations (industries and companies) relative to peers
  • What are the likely outcomes of meeting or not meeting expectations?
  • How do this expectations vary by different groups, race / ethnicity, age, income etc.?

BRANDS INCLUDED IN STUDY

Pro-Recovery

Are You proactively taking measures to shorten the duration of the pandemic?

Pro-Customer

Are you putting your customers first, over profit, in this crisis?

Pro-Employee

Are you proactive about the health and safety of employees? Are your HR practices proactively including protocols for Diversity, Equity and Inclusion?

Pro-Social

Are you proactively involved in the community, supporting Social Justice causes?

ABOUT US

Blackstone Group is a collection of international researchers, committed to delivering the best possible solutions to our clients. Each possesses the unique ability to provide strategic consulting, while still managing the precision and quality control necessary in marketing research.

Our Team