Increasing Market Share with a Million Dollar Product

Case Study

Increasing Market Share with a Million Dollar Product

Issue:

A private plane manufacturer wanted to predict the effects of various price and attribute configurations on market share.

Approach:

The Blackstone Group fielded a Web survey among private plane owners, asking them to choose a product based on 11 attributes including price and brand. We then performed discrete choice modeling of the concepts, exploring market share simulations.

A price sensitivity analysis and a benefit segmentation were also performed.

Results:

Blackstone’s sophisticated pricing and segmentation analysis provided the manufacturer with the best product concept avenue to secure an increased market share in a hyper-competitive, high-cost industry.