Navigating New Product Attributes with an International Focus

Case Study

Navigating New Product Attributes with an International Focus

Issue:

Leading provider of comprehensive digital map information wanted to refresh their product based on what kind of rich and dynamic content end-users desire in a navigation system.

Approach:

Conducted Web interviews using an online panel with users and non-users in 10 countries:

Australia: English
Canada: English
France: French
Germany: German
India: English
Mexico: Spanish
New Zealand: English
Singapore: English
United Kingdom: English
United States: English

Results:

Client prioritized its investments in developing rich and dynamic content for its maps based on research regarding the role branding plays in the content space.