Issue:

An international not-for-profit professional organization needed to determine the potential demand for a new professional certification and what the ideal configuration would be for that certification.

Approach:

Surveyed 1,167 of the client’s members and potential certificants across several countries:

• Australia
• Canada
• India
• Italy
• Saudi Arabia
• Singapore
• Spain
• United Kingdom
• United States

Conducted conjoint analysis among 372 respondents to determine the optimal certification configuration.