Case Study

Repositioning Corporate Brand to Increase Awareness

Issue:

One of the largest brokerage firms sought to increase brand awareness and market share by:

  • Repositioning the corporate brand; and
  • Attracting new investment with national advertising campaign in the United States and Canada.

Approach:

Tracked the client’s and competitors’ brand and advertising awareness on a multi-year, quarterly basis in over 24 U.S. and Canadian markets using proprietary PosiTrac tool.

      Results:

      Supported the client’s rapid expansion into markets through targeted campaign.

      Increased conversion rate of prospects through resonating communication points.