SCAPE™

90% of new products fail. Be in the winning 10%

Hunches are not enough to guide the development of new products and services for today’s markets. With the Blackstone Group’s product-testing system, SCAPE, you can identify relevant market opportunities and reduce the risk of a new product failure.

SCAPE (Strategic and Creative Analysis for Product Evaluation) uses a creative process for designing evaluation and testing strategies, but one that is scientifically rigorous. This unique process is flexible enough to meet any market intelligence needs, something that sets it apart from other “preset” product development and research services.

Achieve competitive success through the innovative approach of SCAPE:
  • Involve consumers at the earliest phase of development
  • Customize the techniques and tools to meet your research needs
  • Apply its creative design and testing system for idea generation, concept screening, and product testing
Read more about SCAPE in action:

“Increasing Market Share with a Million-Dollar Product”