SMARTTRACK 360™

People are always talking about your brand. Now you can hear what they’re saying.

The Blackstone Group has partnered with industry leader Brandwatch to provide the best in social media listening solutions. Pull from millions of sites, including Facebook, Twitter, Instagram, blogs, review sites, forums, and more

  • Monitor online discussions on advertising, brand, product, and customer experience (words being used, sentiment, volume, etc.)
  • Reveal which topics are fading, current or emerging
  • Capture consumer and B2B sentiment
  • Understand who is driving the discussion (hashtags, bloggers, publications, etc.)
  • Surface macro and micro market trends as they emerge
  • Real-time reporting via flexible, easily customizable dashboards

Contact us for more information and a demonstration of our social media capabilities.

SAMPLE DELIVERABLES

Weekly and/or Monthly Topline

  • Reporting is dynamic, interactive and in real time
  • Blackstone Group will collaborate closely with your team to customize metrics, design, and content
  • Hot alerts for major events / crises

Quarterly Report & Analysis

  • Can be integrated and dovetailed into other client listening projects (e.g. structured ad, brand, and customer experience tracking research)
  • Concise reporting that includes executive summary, strategic recommendations, posts, and analysis around trends, content, sentiment, who’s driving the online discussion, etc.
Custom ad-hoc event/topic driven reports as requested

For more information and a demonstration of our social media capabilities:

Contact Us