Issue:

As part of a three-year partnership with a well-known PBS program host, one of the nation’s largest mutual insurance companies sought to understand:

• Public attitudes about financial planning and literacy;
• The value of economic empowerment in the wake of the economic recession; and
• Whether there is a difference in opinions between the general population and African Americans.

Approach:

Conducted Web surveys with 5,400+ general population and African American respondents.

Compared national results with those from 11 cities on the 2008/2009 and 2009/2010 promotional tours.